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Privacy Policy

Effective Date: September 29, 2026

Alvarez Plumbing respects your privacy and is committed to protecting the information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website or interact with us through SMS/text messages.

Information We Collect

We may collect personal information including, but not limited to:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Any information submitted through forms on our website

We may also automatically collect technical data such as IP address, browser type, and device information.

How We Use Your Information

Your information may be used to:

  • Respond to inquiries and provide services

  • Send appointment reminders or service notifications

  • Process service requests or payments

  • Send marketing or promotional messages (only if you have opted in)

  • Improve our website and customer service

Cookies and Tracking Technologies

A cookie is a small text file stored on your device. Similar technologies, such as pixels, tags, and scripts, do the same kind of work. We use two kinds.

Essential technologies. These make the Site work, keep it secure, and remember your cookie choice. They do not require your consent.

Optional technologies (only with your consent). These help us understand how visitors use the Site and measure our advertising. When you first visit, a cookie banner asks you to Accept or Decline. Optional technologies are off until you click Accept. Before then, and if you click Decline, they do not load and no information is sent to them. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a Decline and do not show the banner.

If you click Accept, the optional technologies on our Site are:

  • Analytics: Google Analytics (GA4) and Google Tag Manager, which report on Site traffic and usage.
  • Advertising and conversion measurement: Google Ads, which measure how our advertising performs and help show relevant ads.

Information collected by these tools may include your IP address, device and browser information, pages visited, actions taken on the Site, and a unique identifier. It is sent to the provider, which handles it under its own privacy policy: Google (https://policies.google.com/privacy).

Your choice and how to change it. We save your choice in a first-party cookie named c6cm_consent on your device for up to 365 days, so we do not ask on every page. You can change your choice at any time: [core6_consent_link text=”Cookie Preferences”]. The same link appears in the footer of the Site. It reopens the banner. If you had accepted and then click Decline, the page reloads and the optional tools stop. You can also block or delete cookies in your browser settings, or use a GPC-enabled browser. If you clear your cookies, we will ask again on your next visit. Declining does not limit your ability to use the Site, call us, or request service.

Google Consent Mode. Our Site tells Google’s tools that analytics and advertising storage are denied until you accept, and updates that setting to match your choice.

Phone Calls and Call Tracking

We use a call tracking service (CallScaler) so we can tell which marketing source led you to call us. It may show a different tracking phone number on the Site depending on how you found us. When you call, the service may collect the phone number you call from, the date, time, and length of the call, and the marketing source of your visit. Because it is part of how the Site displays our phone number, call tracking is not switched off by the cookie banner.

Call recording. Calls to our business numbers may be recorded for quality assurance and training purposes. A notice at the start of the call tells you the call may be recorded. If you continue the call, you agree to the recording. Recordings may be transcribed, and the recordings and transcripts may be analyzed, including by service providers, to improve our service and understand what customers ask about. If you do not want to be recorded, you can contact us by email or through the Site instead.

Forms, Videos, Maps, and Other Third-Party Services

Forms. Our contact and request forms use the Gravity Forms plugin. What you submit is stored on our website and sent to us by email, and our hosting and email providers process it on our behalf.

reCAPTCHA. We use Google reCAPTCHA on forms to protect the Site from spam and abuse. reCAPTCHA collects hardware and software information, such as device and application data, and sends it to Google for analysis. Use of reCAPTCHA is subject to the Google Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms). It is needed for security, so it is not switched off by the cookie banner.

Embedded videos and maps. Some pages include YouTube videos and Google Maps. When a page with one of these loads or plays, Google may set cookies and collect information about your visit, as if you had visited its website. See the Google Privacy Policy at https://policies.google.com/privacy.

SMS/Text Message Communications

By submitting your information and opting in, you agree to receive SMS/text messages from Alvarez Plumbing for purposes such as appointment reminders, service updates, or occasional marketing promotions.

Message Frequency: Message frequency may vary.

Message and Data Rates: Message and data rates may apply.

Opt-Out Instructions: You may opt out of receiving text messages at any time by replying STOP, CANCEL, or UNSUBSCRIBE. For assistance, reply HELP or email us at chris@alvarezplumbingsalinas.com.

No Sharing of SMS Opt-In Data: Your mobile phone number and SMS opt-in consent are never shared, sold, rented, or disclosed to any third party or affiliate for marketing or promotional purposes, under any circumstances. This information is used solely by Alvarez Plumbing to send you the text messages described above.

Sale and Sharing of Personal Information (Do Not Sell or Share)

We do not sell your personal information for money. Some state laws, including California’s, treat certain advertising activity as “sharing” personal information for cross-context behavioral advertising. If you click Accept, tools such as Google Ads may do this. If you click Decline, use Cookie Preferences to withdraw consent, or your browser sends a GPC signal, those tools do not run on the Site and we do not share your information in this way. We do not knowingly sell or share the personal information of anyone under 16.

How Long We Keep Information

We keep personal information only as long as needed for the purposes in this policy, to keep business records, and to meet legal requirements, and then delete or de-identify it. Analytics and advertising data is kept for the period set in each provider’s account, and we delete or de-identify it when it is no longer needed. Your cookie choice is kept for up to 365 days.

Sharing Your Information

We do not sell, trade, or share your personal information with third parties for their marketing purposes. Your information is only shared with trusted partners who help us operate our website or provide services, and only under confidentiality agreements.

Data Security

We take reasonable precautions to protect your personal data. However, no electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, including under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), you may have the right to:

  • Know what personal information we collect, use, disclose, and share, and why.
  • Access a copy of the personal information we hold about you.
  • Delete personal information we collected from you, subject to legal exceptions.
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of your personal information. Use the Cookie Preferences link or send a GPC signal, or contact us.
  • Limit the use of sensitive personal information. We do not use sensitive personal information to infer characteristics about you.
  • Not be treated differently for using these rights.

To make a request, email chris@alvarezplumbingsalinas.com or call 831-757-5465. We will verify your identity by matching details you give us to information we already have, and we will respond within 45 days (we may extend once by another 45 days, and we will tell you if we do). You may use an authorized agent, and we may ask for proof of their authority. If we deny a request, you may ask us to reconsider.

Categories of personal information (past 12 months). We collected identifiers (name, email, phone number, IP address), internet or network activity (pages visited, time on site, referring URL, interactions with ads), approximate location from your IP address, commercial information (the services you ask about), audio recordings of calls and their transcripts, and inferences drawn from the above for advertising, only if you accept optional technologies. We collect this from you directly and from your device. We disclose it for business purposes to the service providers described in this policy.

Shine the Light. California residents may ask us once a year which categories of personal information we shared with third parties for their direct marketing. We do not share personal information for third-party direct marketing.

Do Not Track. Some browsers send a “Do Not Track” signal. There is no common standard for it, so we do not respond to it. We do respond to Global Privacy Control signals as described above.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact:

Alvarez Plumbing
365 Victor St. #D, Salinas, CA 93907
Email: chris@alvarezplumbingsalinas.com
Phone: 831-757-5465